Quantifying the User Experience : Practical Statistics for User Research /
Sauro, Jeff
Quantifying the User Experience : Practical Statistics for User Research / Jeff Sauro; James R Lewis. - 2ª. edición - Cambridge, MA, United States : Morgan Kaufmann, 2016. - 350 páginas
Bibliografía mínima
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them.
9781539679721
COMUNICACIÓN EN ADMINISTRACIÓN
004 Sa259q 2016
Quantifying the User Experience : Practical Statistics for User Research / Jeff Sauro; James R Lewis. - 2ª. edición - Cambridge, MA, United States : Morgan Kaufmann, 2016. - 350 páginas
Bibliografía mínima
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them.
9781539679721
COMUNICACIÓN EN ADMINISTRACIÓN
004 Sa259q 2016