The Digital Transformation Playbook: Rethink Your Business for the Digital age /
Rogers, David L.
The Digital Transformation Playbook: Rethink Your Business for the Digital age / David Rogers. - New York : Columbia Business School Publishing, 2016. - 278 páginas
Bibliografía mínima
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking.
9780231175449
SISTEMAS DE INFORMACIÓN
The Digital Transformation Playbook: Rethink Your Business for the Digital age / David Rogers. - New York : Columbia Business School Publishing, 2016. - 278 páginas
Bibliografía mínima
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking.
9780231175449
SISTEMAS DE INFORMACIÓN