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The fundamentals of creative advertising / Ken Burtenshaw; Caroline Barfoot; Nik Mahon.

Por: Colaborador(es): Tipo de material: TextoTextoDetalles de publicación: Lausanne: Fairchild Books, 2011.Edición: 2ª. ediciónDescripción: 185 páginasISBN:
  • 9782940411566
Tema(s): Recursos en línea: Resumen: Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
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Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.

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