| 000 | 01358nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260603104238.0 | ||
| 008 | 260602b |||||||| |||| 00| 0 eng d | ||
| 040 | _cIPLACEX | ||
| 041 | _aeng | ||
| 100 | 1 | _aLevy, Jaime | |
| 245 | 1 | 0 |
_aUX Strategy / _cJaime Levy |
| 250 | _a2ª. edición | ||
| 260 |
_bO'Reilly Media, _c2021 |
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| 300 | _a299 páginas | ||
| 504 | _aBibliografía mínima | ||
| 520 | _aUser experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. | ||
| 526 | _aESCUELA DE COMUNICACIÓN Y DISEÑO | ||
| 526 | _aDISEÑO GRÁFICO DIGITAL | ||
| 526 | _aMÉTRICAS UX Y OBJETIVOS ESTRATÉGICOS | ||
| 856 | _yLIBRO EN PROCESO DE DIGITALIZACIÓN | ||
| 942 |
_2ddc _cLIBRO _n0 |
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| 999 |
_c168764 _d168764 |
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