The Digital Transformation Playbook: Rethink Your Business for the Digital age / David Rogers.
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TextoDetalles de publicación: New York : Columbia Business School Publishing, 2016.Descripción: 278 páginasISBN: - 9780231175449
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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking.
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